Evaluation Question 3

I have decided to use Blogger as a form of media to present my evaluation reponce to question three, looking back at my target audience, stating what I have learned through my feedback and how I recieved my feedback.

What have you learned from your audience feedback?

    When planning my music video I thought about my target audience, with the themes I was going to explore, my target audience had to be at a mature age near adulthood. I decided to aim towards teenagers to begin with but this idea changed as this was not specific, I decided the more appropriate age for my target audience would be 16-26 years old. As I believe they will be able to understand the emotional aspects within my video, such as the live performance of my model, you can see a variety of emotion as she sings making the song personal along side with the narrative the audience will see the emotion she is portraying. Also I find the emotion found in the lyrics will be picked up by my target audience as they would be able to relate to how the performer is feeling or they can imagine being in her position.
     I believe 16-26 year olds will understand my music video more and the theme represented throughout. Another reason why this is an appropriate age range is the level of independence, going out to various locations with friends is more common at 16 while going into a busy place such as Central London shows more independence which 16 year olds strive towards, 18 year olds have this level of independence this is emphasized more as the individual grows and matures.
     I received my audience feedback through the use of social networking sites such as Facebook and Twitter I posted a link of my draft version of my music video onto Facebook, in order to get feedback from people in the age range of my target audience. This proved most effective as within minutes up uploading I received responses commenting on the composition of the image, the layout structure and an overall comment of the video but most of all feedback was mainly in regards to the lighting effects. Facebook proved most useful for my audience feedback in comparison to uploading the video onto Twitter, I was able to receive more views through Twitter but with little response, this could be due to Twitter’s word count which could explain why I received few pieces of feedback.
     Looking over my audience feedback, suggestions were made in regards to a narrative to be added to strengthen the live performance and to put more emphasis on my meaning and the lyrics. I have responded to this feedback by adding a narrative which was filmed at a significant location in Central London, I have also taken into consideration the response by Sam Weight, to use more varied angles. With my narrative I have used more pans at different angles to focus on different areas of my performer and to capture the emotion she is showing.
     Feedback is most important in the process of constructing a music video, you are able to get another person’s opinion who does not know as much about the video as the person creating it. Receiving feedback from people in my target audience allowed me to see if the video appeals to their interests and if not I would be able to make improvements. Overall I found audience feedback most useful for my music video as I was able to make improvements to where it was needed, making my video and meaning of my music video stronger.