Research into Existing Digipaks

     Katy Perry’s album “Teenage Dream” relates to her specific genre of Pop the design of her album putting emphasis on the title the fantasy design of candy floss clouds and the CD’s themselves having a sweet pattern also by having the album appear to look like a world made of sweets relates to the idea of a dream.
     The sweet cloud is extended through the cover and on the inside booklet keeping a consistent design, with the added feature of coloured sweets to create words such as the title of the album by having the words “Teenage Dream” slightly melting adds to the theme of sweet desserts. The CD’s have a doughnut design and a hard sweet design almost making the dream of everything being made of sweets become a reality.
     The colour scheme chosen mainly consists of pink, white and red these colours are more feminine making this album appeal to the female population on the other hand the images used of Katy Perry makes her appear to be a sexual symbol this appeals towards the male population. A “Teenage Dream” can pinpoint her target audience being young with the types of songs selected for the album are quite fun and relates to her pop genre.

 

     Michael Jackson’s album “This Is It” was released almost as a memorial due to his death it features new songs which he was meant to perform during his concerts. The silhouetted image of him with thumbnail images inside shows the concert, the front cover represents the more frequent dance moves he used throughout his years almost his trademark.

     The choice of colour scheme revolves around bright imaging almost a heaven atmosphere this corresponds with the album being released after his death

The is also a booklet about Michael Jackson’s life including images about the concert, wallets were used to hold the CD’s rather than the use of a jewel case design which uses a plastic under laying fix to hold the CD in place.

     Rihanna’s album “Loud” has a interesting design as the images of her represent a sexual side to the artist the images have her eyes closed almost a peaceful image however the title of the album is “Loud” this goes against the image of her. The colours used are mainly red which corresponds with love, passion and lust however can also represent danger.

     There is a consistent theme of red and roses this is quite feminine this pinpoints the target audience however the poses used by the artist show a different side to her a more sexual figure this appeals to the male population making the album appeal to male and female audiences. Even the CD’s have a rose design this keeps the design consistent and relevant to the album.